Two days to reflect on loss . . . are you preparing for “Right of Bang” as well?

What is the driver for you? How are you hardwired? How does that belief system get interrupted when you can do everything right . . . but something still goes wrong? We should, and do, train and prepare as much as we can for “left of bang” so that we can recover and live […]

February 17th, 2017||

Hope does not fail.

On a confidence course, in a race, even in a foot pursuit we can reach a time when it seems hard to catch our breath. Life too is a race. Not of sprints . . . not for one’s glory . . . but one of perseverance. And perseverance is built upon suffering. We […]

January 16th, 2017|Tags: , , |

Thoughts in the Key of Creed – Police Week 2016

We want to live beyond the imagery commonly associated with the “Blue Line”. That may sound strange from a group associated with selling those same images (though at least it’s for a good cause). But we say this because we want you to live abundantly.


We are more than what we live through. That doesn’t […]

May 18th, 2016|Tags: , |

Police Memorial Week 2015

Police Memorial Week is important. It’s important that we take time to remember the loss of our Brothers and Sisters. There’s something special about a country that pauses to remember those who serve and sacrifice for them. Most never knowing the names of those who swore to serve and protect them. It serves as […]

May 12th, 2015|Tags: , |

“Being tough and a good fighter is not in and of itself – noble . . . ” James Williams, Virtue of the Sword

King Leonidas, in the movie “300” at least, questioned the Greeks about their profession on their way to eternity.  Great scene.  It evokes in us an emotion of purpose and sense of unified direction.  It’s also pretty cool.  By way of the movie we may have missed out on some greater concern that nearly […]

December 9th, 2014||

Ferguson and “Us vs. Them”

We have many Brothers and Sisters in harms way all over the world.  A company founded on the Special Weapons and Special Operations community means, that while the groups represent the best we have to offer, when things go sideways (and they always go sideways) bad things can happen.  Sometimes even when you are […]

December 3rd, 2014||

Tactical Associations and Training Companies We Want to Work with You!

SWAT Life is currently setting up its 2015 charitable efforts for 2015.  We are looking to identify Tactical Associations in the US and Canada to contact us if your interested in partnering with SWAT Life and our 501 c3  arm, like mil who provided the image below!.  Please goto our “Contact Us” tab and […]

November 5th, 2014||

The movie 300 certainly makes Spartan warriors look cool but . . .

There is something to honor about warriors past by the warriors present. Sparta had secured it’s place well before movies were made of it.  There is something not just to honor but to learn.  Our brothers speak to us from the past.  Hoping to bolster our courage and praying we learn from their mistakes. […]

May 26th, 2014||

Photos and Images Found on SWAT Life

Some of the amazing images found in the background of SWAT Life are from artists from the United States and around the world.  All the images are available from the artist who made them.  They appear on SWAT Life as their way of supporting the Tactical and Special Operations community.

Every quarter we will feature […]

Looking for Coupons?

Some coupons may not be used in conjunction with certain items/sales/other coupons

Coupons listed below may be found on specific sites and advertising.  If you found your way here you can take advantage of any coupon we have running that is made public – regardless of where we ran the special pricing.  Find the one […]

May 23rd, 2014|Tags: , , |